"Unfortunately, there is a real lack of awareness when it comes to serving blind customers," Nicole Noble, the director of sales at National Braille Press, an organization dedicated to spreading braille literacy, said in a phone interview.
This lack of awareness is so great that it's not often enjoyable to eat out, John Heath, a blind restaurant-goer from Montreal revealed in an email.
The blind dining experience for people with full vision allows them to relate (with a greater sense of compassion) to those with low vision – and that is exactly what it did for the Or Cam staff.
“The blind dining experience turned a routine activity like eating a meal into a direct, hands-on, four-senses investigation into what it might really be like to be blind.
Were you caught off-guard, or left wondering what the best way to serve them was?
Customers can’t see the food they are eating or the people that they are sitting with. By removing the sense of sight, other senses of taste and smell are enhanced, allowing for greater culinary enjoyment.Now, when I speak with an Or Cam user who is totally blind, all I have to do is reflect on that meal in order to imagine what it must be like for them to go about their daily routine”, said Ritt Dalton, Or Cam Customer Support Specialist.The growth of this blind dining trend has done more for the visually impaired community than just providing this eye-opening experience for others.Working with the visually impaired community, the Or Cam team is always trying to find ways to better understand our users’ needs.The Or Cam marketing team decided to go out and see for themselves what it is like to live with a visual impairment by making dinner reservations at Blackout, a dark restaurant in Tel Aviv.